Configuring Marketing Automation Platform Connections

In this topic you will learn how to configure connections to marketing automation platforms.

Brightcove Campaign™ can be configured to integrate with popular marketing automation platforms (MAP) such as HubSpot, Eloqua and Marketo. When MAP integration is configured, video engagement data for videos published using Brightcove Campaign is synchronized to the selected marketing automation platform.

To configure an integration with a marketing automation platform, follow these steps:

  1. Log in to Brightcove Campaign.
  2. In the navigation header, click the gear icon () and then MAP Connections. A list of current connections (if any) will appear.
  3. Click Add New Connection.
  4. Select the type of connection. See the appropriate topic for information on connecting to that platform.