Administering Accounts

• Managing Users
• Managing Account Information
• Managing Account Settings
• Creating Lead Forms
• Managing Media Sharing Settings
• Managing Profile Information
• Styling Players
• Viewing Billing Information

Marketing Automation Platforms

• Configuring Marketing Automation Platform Connections
• Connecting to HubSpot (Client-Side APIs)
• Connecting to HubSpot (REST APIs)
• Creating Lead Forms in HubSpot
• Connecting to Marketo (Munchkin)
• Connecting to Marketo (REST API)
• Creating Lead Forms in Marketo
• Connecting to Oracle Eloqua
• Creating Lead Forms in Oracle Eloqua
• Connecting to Salesforce
• Creating Lead Forms in Salesforce
• Creating a Custom Salesforce Object for Pardot Integration

Third-Party Analytics

• Configuring Google Analytics
• Reviewing Player Event Data in Google Analytics
• Configuring Adobe Analytics

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