Reviewing the Basic Dashboard
The Basic Dashboard provides an overview of the best performing videos based upon the average percent viewed. A graphical representation of the video impressions, video starts, average percent viewed and the average time viewed is displayed.
Brightcove Campaign will display an advanced dashboard when the Video Content Type metadata field for videos has been enabled. The advanced dashboard provides a Video Benchmark Score (VBS) for each video which compares the performance of your videos to the performance of other, similar videos of the same type.
To view the Dashboard page, click Dashboard in the navigation header.
Selecting a time span
To specify the time period for the dashboard, you can click on a quick date or use the calendar control.
Using a quick date
A series of quick dates are at the top of the page. The following quick dates are available:
- Last 7 days
- Last 30 days
- This month - The calendar month to date - for example, if today is March 17, this report will display March 1 - March 17
- Last month - The previous calendar month - for example, if today is February 14, this report will display January 1 - January 31.
Click on a quick date to update the dashboard.
Using the calendar control
You can also select a start and end dates by clicking on the calendar control.
Click Apply to update the dashboard.
Reporting time zone
Data in the dashboard is shown using the account's reporting time zone. The time zone is displayed below the calendar control.
The reporting time zone is used to calculate day boundaries for reporting data. Changing the reporting time zone setting only affects data going forward, and changes are not applied retroactively. If you change this setting, you may see a flat spot or a spike in your data when looking at day boundaries where the change was applied. Updates to this setting may not take effect immediately, and analytics data may continue to refer to the old setting until the system processes the changes.
The reporting time zone can be configured as part of the account settings.
Terms used on the dashboard
Reviewing the following video terms will be helpful before viewing the advanced dashboard.
- Video Starts - The number of times a video started playing
- Video Impressions - Number of times a video was loaded and ready for interaction
- Average Percent Viewed - Average Time Viewed / Video length
- Average Time Viewed - Total Time Viewed / Starts
Reviewing dashboard analytics
The body of the page will display analytics for the best performing videos. The Best Performing Videos list will display the top five videos with the highest average percent viewed. The list will contain:
- Video name
- Short description
- Published date
- Average Percent Viewed
Selecting a video in the list will display basic analytics for the video. Hovering over a graph will display the exact data values.
Clicking More Analytics for This Video will open the Analytics page with detailed analytics for the selected video.